Money Dashboard launches 1 Pound Challenge

Online personal finance site Money Dashboard has set a £1 bounty for every single user acquired through its latest affiliate challenge. With no upper limit, the prize could potentially reach into tens of thousands of pounds for agencies or individuals who drive the highest number of new sign ups.

Launching today, the £1 Challenge is simple – drive traffic, get visitors to register and then login to use the service and Money Dashboard will pay a round pound for each and every user. To get the ball rolling, they will double the reward for all users acquired during November. It is the first time that Money Dashboard has set such a challenge.

The consumer's friend, Money Dashboard _is a free and secure online personal finance service. It brings a person's bank accounts, credit cards and store cards together on one screen, giving a clear up to the minute picture of their personal finances, making it easier to budget and save. As part of the competition, Money Dashboard is keen to see inspiring campaigns and ideas that will appeal to its core users – young families and individuals facing tight budgets in the run up to the holiday season.

According to Dave Riley, Money Dashboard's Product Marketing Manager, both agencies and individuals are welcome to throw their hat into the ring and all ideas will be considered.

He says: “Whether people use social media, publicity, viral video, search marketing or a mixture of all four, the most important thing for us is that the ideas are creative and attract active users to our service.

“With the current economic situation and the recent spending announcements, we know that there are many people who are facing a financial squeeze who could benefit from a free and independent service like Money Dashboard. Our key goal is to build a strong and engaged following of users and to reflect that priority, we have not set an upper limit on the prize fund. We want competitors to aim high, so for example, if they manage to drive 10,000 active users, we'll pay out £10,000.”

Money Dashboard's marketing team will be on hand to provide resources, messaging and background information to help get competitors' ideas off the ground.

The competition is now closed

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