Money Dashboard Appoints New CFO In Preparation For Launch

Money Dashboard has announced the appointment of Andy Laing to its executive team. He takes up the position of Chief Financial Officer, preparing the free online personal finance service for launch this spring. The company has brought Mr Laing on board to help it develop strong financial controls and a strategy for growth. Most recently Group Finance Director with Tangible, the marketing services division of the AIM listed Cello Group plc, he developed his senior management skills with Navigator Responsive Advertising, bringing about the successful management buy-out of the business from Faulds Group and completing a subsequent trade sale. Gavin Littlejohn, Money Dashboard's CEO, says: “Andy's reputation goes ahead of him and I trust that he is the right man to help us to tighten up our financial controls as we move towards launch. I look forward to working closely with him.” Following talks with Money Dashboard's management team, Mr Laing has joined the company on a full time basis. He says: “I first met Money Dashboard's CEO Gavin Littlejohn through a contact at Par Equity investment group. I was drawn to Gavin's idea and my initial impression of Money Dashboard was that the company had an excellent product backed up by a very focussed team. Having working with large, established companies for a number of years, Mr Laing is anticipating an exciting time with Money Dashboard as it prepares to launch. He says: “We're now in the final run up to launch so it's a great time to be getting involved with such a promising new business. It'll be fantastic to see the application go live next month.” Money Dashboard is a free online personal finance service for the UK consumer. It brings a person's bank accounts, credit cards and store cards together in one service - giving a clear up to the minute picture of their personal finances. Consumers can access it from any PC and by spending just ten minutes a month it allows them to track spending, set budgets and helps them save. It will also send email and text alerts of budget overspend, suspicious transactions or important events.