More than 30% of people who have credit cards say they will move their debts this year to avoid paying as much interest, according to a survey by high street bank Santander.
Just over half of those people - who say they will transfer £1,015 between cards on average in the entire year - plan to do so in the first three months of the year.
However, the amount people want to move on plastic has dropped to less than half the figure of two years ago, when credit card users wanted to shift £2,290.
Ian Coles, director of Santander Cards, said: "Our research shows that millions of people are switched on to the benefits of transfer offers and are choosing to take a proactive approach to managing their money, which is great to see.
"The fact that the average amount being transferred has fallen considerably over the past couple of years would also suggest that consumers have reined in their spending and that credit cards are being increasingly well managed."
Opinium questioned 2,000 people during November on behalf of Santander.