Personal Finance

Better rates for online savers

The benefits of internet access are enjoyed by millions of people across the country, but a new report suggest that those without online access are missing out.

Which? consumer group are claiming that financial product packages are being offered at a better rate online.

The average rate for online instant access accounts is 1.14%, compared with just 0.56% for bank or building society branch accounts.

Online ISAs also pay more than branch ones, with interest rates averaging 1.84% compared with 1.53%.

People taking out a one-year fixed rate bond can access a rate of 2.58% over the internet, compared with just 2.34% in a branch.

In total, an online consumer can save up to 37% compared with an individual that only has access to branch-based offers.

The Government estimates that around four million people do not have access to the internet.

Peter Vicary-Smith, chief executive of Which?, said: "Not everyone is comfortable or able to manage their finances online and these people are missing out on the best deals as a result.

"Banks should be more inclusive by offering terminals in branches where customers could access online deals, with some help from staff."

Sam Jackson

Money Dashboard

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